Some marketers require a one-stop shop, and that isn’t us. We were built for the CMO that requires a “best-in-class” agency for every discipline of their marketing plan – and our specialty is Media Buying. Media isn’t a “spend,” it’s an opportunity – to generate revenue and, in the right hands, you’ll do it more cost-effectively than before.
According to a Forrester Research report in Oct 2016, of the Top 30 U.S.-based retailers, almost half of them change their marketing leadership annually. Today’s CMOs too often find themselves in the unenviable role of Chief Mayhem Officers. The executives who CMOs report to have high expectations for demonstrating an unambiguous connection between “marketing investment” and “sales yield” — with draconian results for the failure to establish that connection. In that context, as ambiguous and erratic as it is, “let’s just buy more digital!” can become a convenient rallying cry. Yet successful digital media has never been that easy; it requires just as much– if not more–analysis, strategy and nimble execution as any other marketing discipline.
And that’s right where Media Two comes in. By doing digital right, we give clients the confidence to know that their media buys aren’t merely “spends,” but rather measurable investments. And that true partnership, not one-upmanship, will be the basis of every collaboration.
If you’re ready to work with an agency that knows media, and knows the support you’ll need in your CMO role, please provide us a little more information, and we’ll reach back out to you to tell you how we can immediately get 40% more out of your media budgets: