Blog

Me and My (Digital) Shadow

You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in your shopping cart, but never quite got up the nerve to actually purchase? It seems to have a life of its own now and tails you like an orphan-puppy begging Read More

Media Madness

With the first weekend of the NCAA men’s basketball tournament in the books, you may be ready to burn your bracket or are enjoying your bragging rights – at least until next weekend. March Madness makes for a lot of fun around the water cooler and the best part is that you don’t have to Read More

Native. Undefined.

Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of Read More