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CPM's (Cost Per One Thousand impressions)
As much as internet advertising has advanced - a CPM still seems to be the ultimate measure of
pricing. CPM stands for Cost Per One Thousand impressions viewed. In order to determine what the
actual price you are paying is, take the CPM that the sales rep gives you, multiply it by the number
of impressions you are purchasing, and then divide by 1,000. That will give you your actual cost
in "simple English". Or...
Calculating CPM's just got easier! Just enter two fields of the three fields of information, such as the total cost, CPM, and exposures (number of ads shown), and the calculator will solve the last field for you.
For Example: Let's say your advertising budget is $10,000, and the average CPM is around $40 on the web sites you're interested in. Simply place the "10000" in the "Cost" field, and the "40" in the "CPM" field, and it will tell you exactly how many page views your banner campaign will receive (250,000).
