Passionate clients bring passionate customers, and there is no other business we love working for than the one that has both! When it comes to media buying though, the key is to distance ourselves a bit from the passion, and focus on the numbers behind the media buy. We understand that just because you have built your brand doesn’t always mean people are willing to spend, so we want to differentiate that audience and buy the “right audience” for your established brand.
Trade publications used to be the only way you could reach this coveted audience, but new audience buying tools such as programmatic media buying (digital, TV and radio), analytics, remarketing and others have opened the door to a world of opportunity. We can now tell when that enthusiast is viewing endemic content versus surfing for everyday items – but still has their passion on their mind.
Whether your business is in the firearms industry, running or fitness, coffee or technology – we know the value of understanding your audience and buying focused on the audience learnings. Below is a case study that speaks to the thought that goes into everything we provide for our clients: