A graphic or a banner on a web page that when clicked on, takes the visitor to another site.

A click on an advertisement on a web site which takes a user to another site, it is referred to as an ad click.

A web page that presents an ad. Once the visitor has viewed an ad, he/she can click on it (see Ad Click). There may be more than one ad on an ad view.

Technique by which access to Internet or Intranet resources requires the user to identify himself or herself by entering a username and password.

Measure (in kilobytes of data transferred) of the traffic on the site.

A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer, for example.)

Percentage of users who click on a viewed advertisement. This is a good indication of the effectiveness of this ad.

The browser (see above) used by a visitor to a Web site.

An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range. See "Return Code" definition.

The database installed and used by WebTrends to look up the company name, city, state and country corresponding to a specific domain name.

Persistent Client-State HTTP Cookies are files containing information about visitors to a web site (e.g., user name and preferences). This information is provided by the user during the first visit to a Web server. The server records this information in a text file and stores this file on the visitor's hard drive. When the visitor accesses the same web site again, the server looks for the cookie and configures itself based on the information provided.

Cost Per Thousand. Please view the CPM calculator for an operational definition.

The text name corresponding to the numeric IP address of a computer on the Internet (i.e., www.webtrends.com).

The process of converting a numeric IP address into a text name (for example, 204.245.240.194 is converted to www.webtrends.com).

A means of narrowing the scope of a report or view by specifying ranges or types of data to include in or exclude.

An HTML page which passes variables back to the server. These pages are used to gather information from users. Also referred to as scripts.

File Transfer Protocol is a standard method of sending files between computers over the Internet.

Graphics Interchange Format is an image file format commonly used in HTML documents.

An action on the Web site, such as when a user views a page or downloads a file.

The main page of a Web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of contents for the site.

The local path or Internet URL to the default page of the Web site for which WebTrends reports will be generated.

Hyper Text Markup Language is used to write documents for the World Wide Web to specify hypertext links between related objects and documents.

Hyper Text Transfer Protocol is a standard method of transferring data between a Web server and a Web browser.

Internet Protocol address identifying a computer connected to the Internet.

A file created by a web or proxy server which contains all of the access information regarding the activity on that server.

Also called Page Impressions. Hit to HTML pages only (access to non-HTML documents are not counted).

The operating system (i.e. Windows 95, Windows NT, etc.) used by a visitor to your Web site.

An established method of exchanging data over the Internet.

URL of an HTML page that refers to your Web site.

The return status of the request which specifies whether the transfer was successful and why.

Possible "Success" codes are:
200 = Success: OK
201 = Success: Created
202 = Success: Accepted
203 = Success: Partial Information
204 = Success: No Response
300 = Success: Redirected
301 = Success: Moved
302 = Success: Found
303 = Success: New Method
304 = Success: Not Modified

Possible "Failed" codes are:
400 = Failed: Bad Request
401 = Failed: Unauthorized
402 = Failed: Payment Required
403 = Failed: Forbidden
404 = Failed: Not Found
500 = Failed: Internal Error
501 = Failed: Not Implemented
502 = Failed: Overloaded Temporarily
503 = Failed: Gateway Timeout

A computer that hosts information available to anyone accessing the Internet.

An error occurring at the server. Web server errors have codes in the 500 range.

An automated program which searches the internet.

The three digit suffix of a domain can be used to identify the type of organization.
Possible "Suffixes" are:
.com = Commercial
.edu = Educational
.int = International
.gov = Government
.mil = Military
.net = Network
.org = Organization

The fields in an extended Web server log file indicating the browser and the platform used by a visitor.

Uniform Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.webtrends.com/html/info/default.htm is the URL which defines the use of HTTP to access the Web page Default.htm in the /html/info/ directory on the WebTrends Corporation Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Machine Name (webtrends.com), Directory Path (/html/info/), and File Name (default.htm).

A session of activity (all hits) for one user of a web site. A unique user is determined by the IP address or cookie. By default, a user session is terminated when a user is inactive for more than 30 minutes. This duration can be changed from General panel in the Options, Web Log Analysis dialog. the Synonym: Visit.

Each request for a particular web page which displays an ad. Also referred to as an impression.

Commonly called User Session. All activity for one user of a web site. By default, a user session is terminated when a user is inactive for more than 30 minutes.