Internet Research

On this page, we will periodically highlight some interesting statistics we've stumbled across. At the bottom of the page there are links to some of the good industry resources available to you also.

Latest Ad Study

DoubleClick study found that just over two-thirds (67.5%) of non-click conversion activity is attributable to online advertising. PDF

Thinking of building a financial website?

Every year, JD Power releases their Online Trading Investor Satisfaction Study… It is primarily based on about 5,000 people's views of the top 10-15 online firms (Scottrade, Fidelity, Brownco, etc.). On September 14, 2004, they released the updated information on what is important to people looking at your web site. Although none of the rankings changed from last year - they did note that the most significant change in their overall rankings came from the "importance of having in-person access to a broker". Here are those rankings:

Or...You could just contact us, as we've built a number of financial sites and we know what people are looking for.

Online Research Resources

'If you build it, they will come.' It was once the mantra when it came to websites and marketing, that day has long passed up by. Originally used as a means for research, there are now millions of websites out now competing for your business, and even more viewers looking for yours! All this competition can become a blur for internet users. Media Two can bring your company into focus, and spotlight it's accessibility through aggressive advertising & marketing, alongside search engine placement and ranking. Below are some relevant sites of interest worthy of a look as they provide a wonderful source of research material that may be applied to your company and its needs:

Forrester Research

URL: http://www.forrester.com/FactSheet
Site Description: Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. Business, marketing, and IT professionals worldwide collaborate with Forrester to align their technology investments with their business goals. Forrester offers products and services in four major areas: Research, Data, Consulting, and Community.