Remember the days of calling a sales rep, meeting over dinner and drinks and negotiating a deal? Those days aren’t dead, they’re just a lot more calculated and a lot less fluff. With programmatic and full attribution modeling, we no longer negotiate blindly – we negotiate based on client metrics and needs. So even though programmatic buying is making things faster, there is no replacement for sitting down to discuss one-on-one with a partner publisher what’s best for our clients. When that relationship exists, and both parties are working for the better good of the client, there are still very few programmatic systems that can beat it. Not to mention that automated buying can’t give you value added.
Direct site placements, larger ad formats, video or anything custom is all included in our planning process and our buyers can execute if the numbers and the relationship warrant it.