Where ROI happens.

Media Strategy, Planning and Buying

At the core of our media services we are data-driven, time-tested, and goal oriented. Where other agencies focus on targeting audiences only through reach and frequency, we excel by also creating strategy that leverages a combination of technical media buying, performance forecasting, and optimization strategy that constantly improves performance through better quality traffic – or as some of our partners like to call it, our “secret sauce.”

In sum, strategy, planning and buying have three fundamental aspects that lead to success – the right media mix which guarantees proper audience reach, a solid process which ensures flawless campaign execution, and an engaging message or experience that triggers the desired audience reaction.

The Media Mix

As quickly as the media landscape evolves, so do the ways in which you can advertise within it. From search engine marketing to direct media buys or more advanced digital advertising placements through real time bidding and demand side platforms, we analyze both the media partners and the technology landscape to determine how best to reach your audience at the right time. Understanding how to buy media is a key to your campaign’s success – be it through very specific media placements or through audience buying techniques. People don’t just see, click and convert. Understanding the space between those actions is what sets us apart.

The Media Process

As an agency that focuses heavily on ROI, we believe that the traditional model of buying media is broken. We don’t simply find your audience and then put an ad in front of them. Instead, we reverse engineer the entire campaign to tell you exactly what results to expect before the first ad is served, broadcast or printed. Through our performance forecasting capabilities, we leverage a host of media planning tools, industry data, historical data, and an experienced team of media buyers and strategists to set expectations, and then exceed them.

Using these forecasting techniques also offers us a distinct advantage during the media negotiation phase of our process. Working very closely with our media partners, we seek to create strong working relationships that allow us to explore unique media placements at very aggressive rates – all leading to better ROI for the campaign.

Creative is at the Core

Just showing your audience a marketing message is no longer enough to stand out in a crowd. Ads have to create a user experience. Through Rich Media solutions like in-banner video, data capture units, and expandable units, we use media placements to engage your audience in a measurable format. Coupling this creative experience at the right time and place is what leads your audience to engagement with your product or brand – and ultimately to a conversion.

Media Services