Now That’s Delivery

I was reading a MediaPost article last week about a robot being developed by Ford that will walk packages up to the front door, which is supposed to eventually coincide with self-driving vehicles. I can’t help to think that this is going to be slightly creepy to see as I’m walking the dog down the Read More

Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital Read More

How Important Is Agency Culture?

If you have ever worked for an agency or with an agency, the word ‘culture’ has sure been tossed around a time or two. The two words seem to go hand in hand. Advertising agencies have had an offbeat culture since the 1960’s largely fueled by the Creative Revolution, compared to the rest of Corporate Read More