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Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two Read More

What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to Read More

Auto Campaign Updates By Google

To some, the thought of Google automatically managing their ad campaigns may sound like a dream come true… No more work to do, no more optimizations, no more understanding AI – just pure excellence from Google and their dedicated strategists. Well, I have a little different take on the topic… Let’s begin with the recent Read More