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Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that Read More

Media Career Opp: Data Analyst

Career Opportunity for a Marketing Data Analyst:  Media Two is looking to bring on a data driven team member who wants to not only analyze data, but work directly with clients and their supporting teams to implement the strategies that the data is recommending. The role of data analyst will literally be to own the Read More

Digital Media Viewability

Digital media viewability was defined by the IAB back in 2015 as having more than 50% of an ad loaded on a browser for more than 2 seconds.  The year prior to that study, we openly asked at Media Two what the standards should be and if the then current benchmark of 43.9% was a Read More