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Google’s Annual Sales Pitch

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely Read More

How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the kids. The Read More

Is Your Agency Profiting Off Click Fraud Credits?

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice?   If you answered “no” to the second question, Read More