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Is Your Agency Profiting Off Click Fraud Credits?

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice?   If you answered “no” to the second question, Read More

Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. Read More

An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas Read More