Media Buying

Google’s Annual Sales Pitch

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely Read More

How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the kids. The Read More

Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two Read More