Media

The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world.  It was a gateway beyond our little bubble of seclusion.  Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it Read More

iMedia Agency Summit Takeaways

Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. Here are a few takeaways from the summit: “Be the thing, not the thing that sells the thing.” This is a pearl of wisdom from Andrew Essex’s book, The End of Read More

Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital Read More