Media

Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out Read More

Digital Media Viewability

Digital media viewability was defined by the IAB back in 2015 as having more than 50% of an ad loaded on a browser for more than 2 seconds.  The year prior to that study, we openly asked at Media Two what the standards should be and if the then current benchmark of 43.9% was a Read More

Passion

No, I’m not talking about a steamy love scene on some soap opera that pushes the boundaries of what is acceptable imagery on prime time TV.  I’m talking about the passion you bring to your job, to your life…. what you are passionate about.   Let’s start with defining passion. There are a lot of variations, Read More