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Is Your Agency Profiting Off Click Fraud Credits?

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice?   If you answered “no” to the second question, Read More

Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, it was really just testing brand keywords, product-based keywords, some really broad-based keywords (And I mean broad!  think super broad – like “dog” or “moon” when your product was a Read More

An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas Read More