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Google’s Annual Sales Pitch

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely Read More

Auto Campaign Updates By Google

To some, the thought of Google automatically managing their ad campaigns may sound like a dream come true… No more work to do, no more optimizations, no more understanding AI – just pure excellence from Google and their dedicated strategists. Well, I have a little different take on the topic… Let’s begin with the recent Read More

Is Your Agency Profiting Off Click Fraud Credits?

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice?   If you answered “no” to the second question, Read More