Technology

Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. Read More

Digital Media Viewability

Digital media viewability was defined by the IAB back in 2015 as having more than 50% of an ad loaded on a browser for more than 2 seconds.  The year prior to that study, we openly asked at Media Two what the standards should be and if the then current benchmark of 43.9% was a Read More

Voice Activated Search

The use of virtual digital assistants (VDAs) is on the rise and, by all accounts, half of all searches by the year 2020 will be voice-activated. As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid search campaigns to ensure that Read More