Technology

What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to Read More

Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that Read More

Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. Read More