Technology

Digital Media Viewability

Digital media viewability was defined by the IAB back in 2015 as having more than 50% of an ad loaded on a browser for more than 2 seconds.  The year prior to that study, we openly asked at Media Two what the standards should be and if the then current benchmark of 43.9% was a Read More

Voice Activated Search

The use of virtual digital assistants (VDAs) is on the rise and, by all accounts, half of all searches by the year 2020 will be voice-activated. As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid search campaigns to ensure that Read More

Me and My (Digital) Shadow

You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in your shopping cart, but never quite got up the nerve to actually purchase? It seems to have a life of its own now and tails you like an orphan-puppy begging Read More