Interactive strategy
You've run print ads. You've run TV & Radio ads. You know you need to run interactive ads, BUT.
We've heard a lot of different reasons for why people aren't online yet - so trust us, even though interactive is making the news on a daily basis, you are not alone in your plight to get your company online in a hurry. Our planning and buying services are designed primarily for clients who may already be advertising on more traditional mediums, and want to carry those same successes over to the internet but need someone who is an expert at it already.
Our interactive planning and buying division takes your demographics and current media schedules and devises an interactive plan for you complete with sites, rates and estimated responses (based on our almost 10 years in the interactive industry). In addition, we have a full service team of designers who can take any ad campaign you're currently running and convert it to an online campaign complete with every ad size you'd need.
Find out more about how we put a plan together below.
Tools
Spammers need not apply. True email marketing, when performed correctly, can add directly to your bottom line while building consumer confidence - not complaints. Media Two Interactive works with over 50 email vendors on the list rental side, while also employing their own email management system to offer the CRM side of things that clients require.
In the world of ever evolving technologies there's mobile marketing, podcasting, blogging, text messaging and a whole lot more - but let's not forget about what got us there in the first place. The banner ad. Back in October of 1994, the first display advertisement was placed on the Excite.com portal, and ever since, online display ads have appeared everywhere. The sizes have changed, but the art form is much the same, and Media Two Interactive is a seasoned veteran with more than 9 years of experience in the "traditional" display advertising arena.
By definition, Search Engine Marketing (SEM) is the paid side of utilizing the search engines. Whether it's paying for inclusion or paying on a cost per click basis for results on search engines, we lump all of the paid, "instant gratification" side of things into search engine marketing. Search Engine Optimization (SEO) is the art of trying to get the search engines to naturally rank your web site higher in their organic results. Media Two Interactive does not provide SEO services - instead, our focus is on the pay per click SEM side.
Media Two Interactive presently utilizes the services of Omniture's Search Center for bid management and optimization, but there is no substitute for good old fashion sweat and tears. We work with every major search engine as well as the 2nd tier search engines, and placing pay per click advertising is just an assumed part of our overall media plan.
As a new category in the interactive space, this one too requires some definition. Mobile Marketing is the terminology used anytime mobile devices are included. For example, while driving down the highway you see a billboard that asks you to text message in. That is mobile marketing.
Mobile advertising on the other hand is actually placing ads on a mobile device, such as a cell phone or mobile network. Media Two Interactive added this service to its repertoire in early 2006, and although we don't place the traditional media space required in order to do full mobile marketing, we do have partner firms that can assist you as well.
Or, if you're a traditional advertising agency, find out how we can do all of the above, and "white label it for your clients.