Planning & Buying
In its simplest of terms, Media Two Interactive is an advertising agency that provides Internet Strategy, Execution and Analysis. Most traditional ad agencies we talk to understand us better when we say we are an online planning and buying firm, but there is so much more that goes into a campaign than just providing a list of sites that match a demographic target.
Media Two uses an entire suite of planning tools, as well as 9+ years of online experience to provide an accurate forecast of what you can expect before your campaign ever goes live. But what separates us from every other firm out there is what happens AFTER the plan and buy take place. As interactive is just that – interactive – it is important to realize that what you planned on day one can and will be different by day 2. Our real-time capabilities and our nimbleness enable our clients with every plan that is executed.
Although there are many different tools that are utilized on a day-to-day basis to execute the perfect plan and buy, below is a snapshot of some of the core tools we use:
- Nielsen’s @Plan strategy software
- Real time ad serving (1st & 3rd party)
- AdRelevance Competitive Reporting
- Omniture’s Bid Manager
- Google Analytics
- Lead Management System (LMS)
- Listrak email software
- Proprietary planning database
- SRDS
Our plans are complete with an overview of every site that meets your demographic audience, matching it against census data, and then through historical results we are able to negotiate a line-item-by-line item proposal for your campaign.
For a customized plan for your business, please call 919-553-1246 or email info@mediatwo.net