Social Media Services

With sites like Facebook reaching more than 500 million members, it’s no longer chasing the shiny thing – it’s making it part of your marketing mix, as your audience is clearly already there.  Whether you choose to be there as well is up to you…

Social Media Services from 1,000 foot view

Top-line Social Brand Media Strategy – Identification of key channels for specific audience targets and development of roadmaps for implementation.

Social Channel Audit – Identification and evaluation (subjective) of existing channel presence and conversations.

Policy Consultation – Guidance for implementing efforts such as blogger outreach and Facebook contests (understanding and navigation of legal policies for each platform).

Social Campaign Strategy Development – Micro-strategy development for audience subsets or specific verticals can be per platform or cross-channel.

Process Driven

It’s more than just a tweet or a “like” – it’s a plan and a direction and a mapped out response.  Don’t just guess; know.  To the right is a sample scenario for a client of ours on twitter.

Implementation and Execution (A La Carte)

• Brand Strategy and Channel Strategy Implementation (Post Tweets, Blogs, etc.)
• Development of Employee Social Media Policy
• Customer Service and Support (responding via social channels on client’s behalf)
• Third-party Rep Liaison – Facebook, YouTube, Argyle Social, Sysomos, etc.)
• Employee Training for In-house Monitoring/Analysis
• Crisis Management
• Development of Social Channel Content – Tweets, Blog Posts, Comments, etc.
• Building YouTube Channel, Facebook Page, Blog, etc.
• Videos, Flash development, supporting animated creative assets.
• Campaign Monitoring
• Measurement and Reporting
• Set-up and Implementation via reporting tools (Radian6, FiltrBox, etc)

Services

• Research & Strategy
• Brand Building & Management
• Monitoring
  • FiltrBox / Jive Software
  • Radian 6
  • Social Mention
  • Sysomos
• Implementation
• Public Relations
• Analytics
  • Argyle
  • Facebook Insights
  • Google
  • SAS
  • Twitter Analytics
• Technology management
• Argyle
• CoTweet
• Hootsuite
• Tweetdeck
• Copywriting
• Design
• Outreach