Media Two Interactive

Kelli Hashimoto

RampUp San Francisco 2020: Here’s Our Takeaways

Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco. We found that the RampUp conference brings together real marketing technology thought leadership from brands, agencies, publishers and technology partners on topics that matter. Most of this year’s conversations centered …

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Understanding the Customer Journey

If you haven’t noticed yet, we love attribution. And by attribution, I mean a real multi-touch attribution platform that allows you to connect all channels of your marketing efforts. Check out our Attribution 101 post for additional explanations. Recently, someone told me that they didn’t believe multi-touch attribution has proven successful for the retail vertical. …

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Navigating the Data Landscape

Data Management Platforms (DMPs)? Digital Marketing Hubs (DMHs)? Where do all of these technology companies fit in the programmatic ecosystem? We recently attended AdExchanger’s Programmatic I/O in New York and met with other top agencies, brands and technology providers. In today’s programmatic advertising landscape, it is more important than ever to leverage quality data alongside …

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