Media Two Interactive

Michael Hubbard

You’ll Never Get Hired by Media Two…

…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved.  Believe it or not, I don’t really care about your resume either.  I glance at LinkedIn to get a feel for your experience simply to help with directional questions, but what I am …

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Voice Activated Search

As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid search campaigns to ensure that our campaign structures are updated and we aren’t missing opportunities. For the most part, we aren’t talking about major algorithm changes by Google, but we …

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Dear Google, No YOU’RE Stupid!

We have all come across that person who is very knowledgeable in a particular topic. Whether it be nuclear science, or simply being able to recite the past NCAA basketball champions (along with their MVP’s) for the past 40 years. Whatever the topic of brilliance it may be, that person wants you to be sure …

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Outsourcing Your Media Buying

Imagine if all of your strategies, ideas and thoughts were able to be vetted and acted upon. Better yet, imagine the sense of accomplishment you’d have from taking an idea from your head all the way to production. Part of your role as a marketer is to lead the strategic vision of your company, yet …

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Media Buying Transparency

Media Buying Transparency in Advertising appears to be the term and hot topic as we wind down 2016.  From the Association of National Advertisers (ANA) releasing their K2 Media Transparency report in June, to the most recent “Bid Rigging” claims from the Department of Justice against the 4 major advertising holding companies, there is a renewed …

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Media Buying Career

As our focus here at Media Two is media buying – we are continuing to look for talented media professionals that are looking to build a career in the media portion of the advertising agency world!  A few years ago Media Two took a leap into the programmatic media buying space by building out our own …

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Is Viewability an Issue or Advantage?

Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”?   Like many, my first reaction was wondering if that was a good thing or what was everyone else pumping into their juice? Flash forward a few decades, and according to a recent Google …

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Programmatic Media Buyer Career Opp

A couple years ago Media Two took a leap into the programmatic media buying space by building out our own internal trading desk.  We are looking to add to our Programmatic Media Buying team with an analytical mind that is numbers driven, yet can work well in a small team environment.  Yes, we still work …

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Definitions in the RTB and Programmatic Advertising World

In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not interchanging our terms.  Much like people seem to interchange the terms Search, SEO, SEM and PPC – and yet never fully understand what they’re asking for, we’d like to lay …

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Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is …

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