Media Insights – Page 2 – Media Two Interactive

Media Insights

Keep up to date with our latest news, insights, and projects

<img width="2256" height="1500" src="https://www.mediatwo.net/wp-content/uploads/2019/10/pexels-photo-67112.jpeg" class="attachment-full size-full" alt="" srcset="https://www.mediatwo.net/wp-content/uploads/2019/10/pexels-photo-67112.jpeg 2256w, https://www.mediatwo.net/wp-content/uploads/2019/10/pexels-photo-67112-300x199.jpeg 300w, https://www.mediatwo.net/wp-content/uploads/2019/10/pexels-photo-67112-768x511.jpeg 768w, https://www.mediatwo.net/wp-content/uploads/2019/10/pexels-photo-67112-1024x681.jpeg 1024w" sizes="(max-width: 2256px) 100vw, 2256px" />

Google Ads Partner Program: What it is and why it’s pointless

The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable …

<img width="452" height="302" src="https://www.mediatwo.net/wp-content/uploads/2019/09/Half-Truth.jpg" class="attachment-full size-full" alt="" srcset="https://www.mediatwo.net/wp-content/uploads/2019/09/Half-Truth.jpg 452w, https://www.mediatwo.net/wp-content/uploads/2019/09/Half-Truth-300x200.jpg 300w" sizes="(max-width: 452px) 100vw, 452px" />

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the …

<img width="1200" height="628" src="https://www.mediatwo.net/wp-content/uploads/2019/09/cellphone-cellular-telephone-close-up-2556700-1.jpg" class="attachment-full size-full" alt="" srcset="https://www.mediatwo.net/wp-content/uploads/2019/09/cellphone-cellular-telephone-close-up-2556700-1.jpg 1200w, https://www.mediatwo.net/wp-content/uploads/2019/09/cellphone-cellular-telephone-close-up-2556700-1-300x157.jpg 300w, https://www.mediatwo.net/wp-content/uploads/2019/09/cellphone-cellular-telephone-close-up-2556700-1-768x402.jpg 768w, https://www.mediatwo.net/wp-content/uploads/2019/09/cellphone-cellular-telephone-close-up-2556700-1-1024x536.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" />

Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I …

<img width="1366" height="768" src="https://www.mediatwo.net/wp-content/uploads/2019/09/qtq80-xgpqA0.jpeg" class="attachment-full size-full" alt="" srcset="https://www.mediatwo.net/wp-content/uploads/2019/09/qtq80-xgpqA0.jpeg 1366w, https://www.mediatwo.net/wp-content/uploads/2019/09/qtq80-xgpqA0-300x169.jpeg 300w, https://www.mediatwo.net/wp-content/uploads/2019/09/qtq80-xgpqA0-768x432.jpeg 768w, https://www.mediatwo.net/wp-content/uploads/2019/09/qtq80-xgpqA0-1024x576.jpeg 1024w" sizes="(max-width: 1366px) 100vw, 1366px" />

Demand-Side Platforms Versus Google Display Network

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using …

<img width="867" height="529" src="https://www.mediatwo.net/wp-content/uploads/2019/09/progr.png" class="attachment-full size-full" alt="" srcset="https://www.mediatwo.net/wp-content/uploads/2019/09/progr.png 867w, https://www.mediatwo.net/wp-content/uploads/2019/09/progr-300x183.png 300w, https://www.mediatwo.net/wp-content/uploads/2019/09/progr-768x469.png 768w" sizes="(max-width: 867px) 100vw, 867px" />

The Programmatic Display Landscape Simplified

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by …