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Demand-Side Platforms Versus Google Display Network

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using …

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The Programmatic Display Landscape Simplified

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by …

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Now That’s Delivery

I was reading a MediaPost article last week about a robot being developed by Ford that will walk packages up to the front door, which …

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Google’s Annual Sales Pitch

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit …

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How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional …

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