Media Insights

Keep up to date with our latest news, insights, and projects

Political Campaigns in the Digital Age

Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s …

Effectively Utilizing Your 1st Party Data

As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists? …

What Bidding Strategy Should You Use? Manual or Smart Bidding?

There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain …

Google Ads Partner Program: What it is and why it’s pointless

The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable …

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the …