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What Bidding Strategy Should You Use? Manual or Smart Bidding?

There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain …

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Google Ads Partner Program: What it is and why it’s pointless

The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable …

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Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the …

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Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I …

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Demand-Side Platforms Versus Google Display Network

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using …

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The Programmatic Display Landscape Simplified

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by …

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