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Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet …

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Media Career Opp: Data Analyst

Career Opportunity for a Marketing Data Analyst:  Media Two is looking to bring on a data driven team member who wants to not only analyze …

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The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the …

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iMedia Agency Summit Takeaways

Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. …

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Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. …

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Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might …

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