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Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. …

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Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might …

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Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was …

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Digital Media Viewability

Digital media viewability was defined by the IAB was a bad thing or a good thing.  At the time, nobody had any clue – yet …

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Passion

No, I’m not talking about a steamy love scene on some soap opera that pushes the boundaries of what is acceptable imagery on prime time …

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An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in …

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