Case Study: Tanger Outlets
About
- Tanger Outlets is a premier outlet shopping destination with centers across the United States and Canada. Offering a curated mix of top-designer and brand-name stores, Tanger provides shoppers with incredible savings on fashion, home goods, accessories, and more—all in vibrant, open-air environments.
Challenge
- Amongst most Tanger Outlet locations, holiday events take place to draw in the community during peak shopping season.
- Events can be demanding to coordinate and promote across multiple locations with many key stakeholders having different audience sizes and challenges with their unique markets.
Approach
- Going against Meta best practices, a campaign was created with audiences and budgets set to each individual center’s guidelines. Radius were kept local to encourage in-person attendance.
- Additionally, Meta’s advantage + audiences were used when possible to encourage as much reach and event responses as possible.
Results
people responded to the event
0
K
visitations reported across ten centers
0
average increase per center
in YoY traffic visitation
in YoY traffic visitation
0
%
