Our People
Michael Hubbard
Owner
Michael founded Media Two in 1998 and acted as its CEO through 2021. In his current role, he serves as an advisor to the CEO while working more actively to become a community leader.
Seth Hargrave
CEO
With a background in media strategy, planning and buying, Seth has been with Media Two since 2005. As the CEO, he leads the agency’s strategic visioning and growth. Seth has an acute focus on building trusted client partnerships through proven performance. When he’s not knee-deep in data, he might be found knee-deep in water fishing with friends and family.
Heather Morrison
Financial Director
Heather has been with Media Two since 2007. With a long history in corporate accounting, Heather works closely with all departments throughout the campaign process and oversees everything from forecasting, payables, and receivables to payroll and benefits. Her nurturing touch keeps both budgets and gardens in top-notch shape year-round.
Mark Bayzath
CMO
Responsible for leading the agency’s new business efforts, Mark brings a unique skill set to the team. With deep experience in traditional media, he has the ability to translate complex tactics to C-suite clients across a diverse media mix. When he’s not busy landing new clients, he’s also highly skilled at landing on greens. By far our best golfer, Mark is the only hope we have of winning any charity golf tournaments.
Charlotte Mercer
COO
With the Media Two team since 2014, Charlotte brings a senior media skillset to the playing field. She specializes in team management, data analysis and advanced media buying techniques. Her love of statistics isn’t limited to just media though. It includes sports too!
Melissa Ilardi
Senior Digital Strategist
As a part of our team since 2015, Melissa spearheads media strategy and planning efforts. With a background in traditional, direct buying and programmatic, her broad experience leads to strong media mixes and the highest possible ROI for clients. Not only does she enjoy exploring new media tactics, but Melissa also loves spending her free time wandering the great outdoors.
Trey Dickert
Media Director
A valuable member of the Media Two team since 2012, Trey offers a strong skillset with lengthy experience in attribution, direct media buying, and paid search campaigns. Trey’s ability to think quickly on his feet benefits his work and also ensures he’s the first in the office to respond to an email with a meme or gif.
Lily Johnson
Senior Media Strategist
Lily nerds-out on paid search and all things analytics in the office. Her strong knowledge of data coupled with her analytical approach leads to a deep understanding of what drives positive campaign performance. She loves building relationships with clients and also enjoys building DIY projects in her spare time.
David Shaw
Senior Media Buyer
David specializes in the strategic management of paid search campaigns and programmatic buying. When he’s not looking for ways to boost clients’ search performance, you’ll likely find David looking to add to either his shoe or vinyl record collections (or both if he’s lucky!).
Kelli Hashimoto
Senior Media Strategist
Kelli expertly manages digital media buying and analytics. As a strong team leader, Kelli has a true passion for running—both media campaigns and marathons. We think she’s a medalist in both.
Christina Ortiz
Media Buying Strategist
Christina brings her expertise in media operations and reporting to the team. Her ability to understand data sources and how to appropriately centralize and visualize the data leads to actionable insights for our clients. Not only does her attention to detail help in the office but it keeps her one step ahead when listening to her favorite True Crime podcasts.
Cassie Lawlor
Innovation Strategist
Cassie’s skillsets are channeled into programmatic display and television buying as well as ad operations at Media Two. Fun Fact: although Cassie now rescues ROAS, she used to serve as a City of Raleigh firefighter.
Niki Bell
Media Buying Strategist
Niki offers her strategic social media buying and reporting expertise to the Media Two team. When she’s not growing the presence of brands online, she’s building up her own dog’s Instagram profile.
Jason Boyer
Senior Media Strategist
Jason lends his paid search and account management expertise to the Media Two team. His strategic thinking makes him a master at media and a whiz at board games.
Regina Spandau
Data Analyst
Regina uses her curiosity and inquisitive nature to analyze large amounts of data. Her drive to visualize and present data in ways people understand is what makes her passionate about analytics.
OUR MOTTO
Ad Boldly.™
Media Two is an independent with the brainpower of a multinational, the acute focus of a boutique, the rational risk-taking spirit of a successful startup, and the track record of a Madison Avenue mainstay.
What does this mean?
FEARLESS
We are bigger than the number of desks in our office. We work with global brands. We embrace new technologies. We challenge everyone in the firm to innovate. We assume success.
WISE
We’re strategy-first thinkers. We have unmatched experience for a firm our size and specialty. We don’t hesitate to say “no” or provide a “different yes.”
APPROACHABLE
We build and cherish trust. We take our work seriously, but we’re fun to work with. We know our inherent, fits-just-right size—and we stay that way. We live for client successes.
AVID
We’re zealous fans of the business. We’re (constructive) critics of the industry. We’re cross-trained, well-read and determined to advance the right causes from the vanguard, not by trailing behind.
