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Paid Search In The Era of COVID-19

As the majority of United States consumers move indoors to flatten the curve of COVID-19, we are interested in how the pandemic affects the habits …

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Photo Credit Leslie Restivo

Media Planning and Travel Planning

The first case of the Coronavirus was announced in China on December 31st and just 3 weeks later, the first case in the United States …

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RampUp San Francisco 2020: Here’s Our Takeaways

Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco. …

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Political Campaigns in the Digital Age

Tis’ the season much of the general population dread.  No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws.  It’s …

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Effectively Utilizing Your 1st Party Data

As a brand, in how many different places do you store information on your customers, clients, or potential clients?  In a CRM ?  Multiple email lists? …

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What Bidding Strategy Should You Use? Manual or Smart Bidding?

There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain …

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