Media
The Ripple Effect: Did Google’s Bid Manipulation Impact Inflation?
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
Seth Hargrave
September 21, 2023
Media Buying
Get Ready For More Automation: Google Demand Gen Campaigns
Google recently announced the coming upgrade regarding Google Ads Discovery campaigns, soon to be known as Demand Gen campaigns. And like you, we’re not terribly
David Shaw
August 31, 2023
Social Media
Threads: What To Know About the New Social App
In a world where social media has become an integral part of our daily lives, Meta (formerly Facebook) has once again made a move that’s
Niki Bell
July 10, 2023
Analytics
Google Analytics 4: Unveiling the Best and Worst Features
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
Seth Hargrave
June 8, 2023
Search
Beyond Automation: Rethinking Artificial Intelligence As a Search Tool
What goes around comes around. And so it is with search. With artificial intelligence being deemed a “Google killer”, it is hard to remember how
Seth Hargrave
May 4, 2023
Do the Right Thing
Conscious Media Investment
We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where
Charlotte Mercer
March 30, 2023
Media Two In the News
August 4, 2023 |
Kayleigh Barber
July 11, 2023 |
Mark Stenberg
May 9, 2023 |
Kayleigh Barber
April 25, 2023 |
Kayleigh Barber
