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- All
- Analytics
- Attribution
- Career Opportunities
- Media
- Media Buying
- Media Planning
- Search
- Social Media
- Technology
- Uncategorized
Political Campaigns in the Digital Age
Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s …
Effectively Utilizing Your 1st Party Data
As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists? …
What Bidding Strategy Should You Use? Manual or Smart Bidding?
There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain …
Google Ads Partner Program: What it is and why it’s pointless
The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable …
Half Truths and Whole Problems – The Challenge of Tracking Conversions
The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the …
Top Reasons To Bid On Your Brand Name In Paid Search
At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I …
