As the CEO of a media buying agency, I’ve witnessed firsthand the seismic shifts in our industry resulting from mergers and acquisitions. In the last
In the agency world, things move quickly. Today’s news is old by lunch, and the best and latest ideas were often tried six months ago.
Advertising has long been described as a blend of art and science. However, where the art ends and the science takes over, it’s easy for
There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP.
Introduction In the rapidly evolving landscape of digital advertising, the quest for efficiency and effectiveness leads us to a critical concept: supply path optimization (SPO).
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
