Traditional Media Buying
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
If you find yourself wondering “What does traditional media even mean these days?” you aren’t alone. Linear TV, radio, out-of-home, print, venue sponsorships – even skywriting – all could fall into the category of traditional media.
Traditional media planning and buying is not a stand-alone function for us. It integrates with our digital media planning capabilities and is a component within the entire media mix.
Attributing the impact of traditional media through advanced campaign analytics like attribution modeling, media mix modeling, and integrated foot traffic tracking means smarter spending.
With the world now truly driven by multi-touch marketing, understanding how all cost impacts the bottom line is the difference between guaranteeing a positive ROI versus wondering which half of your advertising was the half that worked.