Programmatic Media Buying
The automation of traditional and digital media buying.
“Our dedicated team’s experience in the space allows for us to bid on the right inventory at the right time and at the right price, all resulting in an optimal ROI.”
Programmatic media is constantly evolving and represents a vast array of potential ad placements. Connected TV (CTV), Over-the-Top (OTT), YouTube, digital video, digital audio, digital display, native advertising, Out-of-Home (OOH), broadcast TV and even radio can all be bought programmatically.
Media Two’s tech stack is deep. We partner with a variety of technologies ranging from trade desks and DSPs to programmatic broadcast platforms. These tools allow us to go to market fluently with programmatic campaigns representing cross-device capabilities through virtually any media channel our clients desire.
More importantly, we do not outsource the management of programmatic campaigns. Our buyers have hands on keyboards which provides deep transparency into placement, data ownership, cost savings, and better data-driven marketing decisions.