Our Media Buying Services
At Media Two, there are no layers of bureaucracy hindering the development of strategy or the execution of your media buy.
We realize time is valuable. So we don’t require playing a game of telephone tag. You strategize and plan directly with the professionals who make your media investment – building a lasting and trusting relationship with a team of dedicated experts. Campaigns are executed with built-in flexibility so that buys can be adjusted on-the-fly, on schedule, and on budget.
We buy your audience and deliver your brand through strategic and transparent media buying. We test fast and fail small. If anyone else tells you they don’t fail, then they don’t test either. If you think media buying isn’t a “spend” but rather a measurable investment, let’s talk.
Programmatic Media Buying
At Media Two, we do not outsource your programmatic buying to trade desks or DSPs. Our team of buyers bid directly through our own platforms eliminating unnecessary layers of cost. The result is more money in market and experts actively managing campaigns with your objectives in mind – not their own. This saves clients an average of 25 to 40% on hidden fees and expenses.
Search Engine Marketing & Shopping
Search is the epicenter of all marketing efforts. Working with an experienced SEM team who knows how to maximize the power of paid search and shopping means your campaigns will fully recognize the ROI that proper structure, bid strategies and copy optimizations can bring to your brand. Media Two was the first agency to Beta test Google before AdWords was officially launched, and we are a Google Premier Partner.
Social Media Buying
Social media helps reach people on a much more personal level at a large scale. Whether it’s advertising on Facebook, Instagram, Pinterest, Twitter, Snapchat, or beyond – we build custom strategies to help reach your audience on the best-fitting social platform. Take this one step further, and all of the walls around these data gardens get torn down through centralized reporting and conversion analysis.
Digital Direct Media Buying
Even though programmatic buying is making things faster, there is no replacement for one-to-one communication. Direct negotiation for media means larger formats, customization of placement, tailored packages for specific KPIs, and a host of other strategic benefits that can’t be replicated on a platform. Our buyers are hard negotiators who know your objectives by heart and push the limits of added value to make the dollars go further.
Traditional Media Buying
Broadcast television, radio, print, out of home and sponsorships all integrate with your overall brand exposure to form an optimal media mix. Traditional media is not a stand-alone function of your marketing. In a world that is driven by cross-device and multi-screen interactions, it can be a daunting task to understand how the full reach and frequency of your media mix impacts the bottom line. We handle this heavy lifting and accurately assess the influence.
Advanced Campaign Analytics
At Media Two, we believe in a data-first media buying experience. Whether it’s digital, social, search engine marketing, traditional media, or all of the above, data should always drive strategic thinking and decision- making. ROI and your most valuable KPIs will always guide us down the path to the proper audiences – all the while informing creative and messaging.