Do The Right Thing

We are in the business of making our world a better one, and supporting our clients’ commitments to their communities as well. We have dubbed our community initiative DO THE RIGHT THING.

It’s not a policy, a foundation, or anything formal. It’s a philosophy that we share as part of our culture and one that we hope to instill in our partners, our industry, and of course the rest of our global community. We encourage everyone to think about how to make a difference by doing the right thing when presented with an opportunity to change the world for the better.

Our team has taken that notion to heart as individuals – donating to local food shelters, volunteering, and raising money for dozens of charities, families, and individuals in need. We also support our clients’ charitable causes, giving back to the organizations that they believe make a positive impact. 

We contribute to numerous local and national charities such as the YMCA, Kay Yow Cancer Fund, Special Olympics of NC, and St. Jude Children’s Hospital. We have sponsored over 30 children in poverty both globally and locally. But we haven’t stopped there. Our diversity, equity, and inclusion (DEI) initiatives are crafted to effect change across many levels. It’s not just about having a statistically diverse team. We must be force multipliers – leveraging our impact on our industry to positively impact supplier diversity as well.

Our agency has also been carbon neutral since 2021, and our sustainability policies take a three-pronged approach beginning with measurement, followed by reduction, and rounded out through offsets. We will continue to operate sustainably for the duration of our existence. We owe it to ourselves, our clients, and future generations.

We continue to strive to do the right thing every chance we get, and we invite you to do the same.