Media Two Interactive

David Shaw

Paid Search In The Era of COVID-19

As the majority of United States consumers move indoors to flatten the curve of COVID-19, we are interested in how the pandemic affects the habits of digital consumers. Wordstream recently published an article on COVID-19 related trends, and we felt it important to expand on a few key points. Particularly, the (presumably temporary) decline of …

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Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I come up organically in the first position?”  For some, this strategy seems like a waste of ad spend that “doubles up” on SEO efforts. In reality, bidding on your brand …

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