Media Two Interactive

Melissa Ilardi

Analytics

More Distrust in TV Ratings and an Increased Need for Unified Measurement

Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation; however, last week they announced that they did in fact decide to suspend accreditation for both Nielsen’s National and local ratings services. This announcement comes after the MRC determined  Nielsen …

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Native. Undefined.

Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of …

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