Melissa Ilardi

More Distrust in TV Ratings and an Increased Need for Unified Measurement

Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation; however, last week they announced that they did in fact decide to suspend accreditation for both Nielsen’s National and local ratings services. This announcement comes after the MRC determined Nielsen …

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Demand-Side Platforms Versus Google Display Network

2 Comments / Media Buying / By Melissa Ilardi

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using a demand side platform (DSP). The Google Display Network is just that, a network. Though making up for a large portion of the inventory, DSPs still have a much greater …

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Now That’s Delivery

1 Comment / Technology, Uncategorized / By Melissa Ilardi

I was reading a MediaPost article last week about a robot being developed by Ford that will walk packages up to the front door, which is supposed to eventually coincide with self-driving vehicles. I can’t help to think that this is going to be slightly creepy to see as I’m walking the dog down the …

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Optimize Shmoptimize

1 Comment / Media, Media Buying / By Melissa Ilardi

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital …

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How Important Is Agency Culture?

1 Comment / Media / By Melissa Ilardi

If you have ever worked for an agency or with an agency, the word ‘culture’ has sure been tossed around a time or two. The two words seem to go hand in hand. Advertising agencies have had an offbeat culture since the 1960’s largely fueled by the Creative Revolution, compared to the rest of Corporate …

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Native. Undefined.

Media, Media Buying / By Melissa Ilardi

Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of …

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