Media Two Interactive

Michael Hubbard

IAB Partners

Career : Data Analytics Apprentice

Media Two and the Interactive Advertising Bureau (IAB) have partnered to launch the first-ever digital media apprenticeship program in the US. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Worrk (AAW), will address diversity in the workforce across the industry. While employed by Media Two, this role is for a Data Analyst Apprentice who will work …

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Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to …

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