Media Two Interactive

Michael Hubbard

Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to …

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Auto Campaign Updates By Google

To some, the thought of Google automatically managing their ad campaigns may sound like a dream come true… No more work to do, no more optimizations, no more understanding AI – just pure excellence from Google and their dedicated strategists. Well, I have a little different take on the topic… Let’s begin with the recent …

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Digital Media Agency Career: Strategy

Digital Media Innovation Strategist Media Two has created a new role to help with the overview future guidance for our clients and agency.  This role entails research, review, and evaluation of new media technologies, platforms, media partners and publishers.  This person will help with both existing client strategies as well as for new business presentations. …

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Career: Search Marketing

Media Two is in search of a detail-oriented, highly motivated and driven individual who is looking to join our fast moving team as a Paid Search Engine Marketing Strategist.  Media Two ran the original beta test of Google AdWords – and so although every agency claims to have a unique process, we truly do with …

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Digital Media Agency Career: Ad Opps

Media Two Interactive is in search of the perfect media agency candidate, one who understands the importance of Ad Server Management, and one who wants to be proactive in determining client strategies through analytical thinking.  Some of the best media buyers have started in Ad Operations for us, and we’re looking for someone who is …

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Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, it was really just testing brand keywords, product-based keywords, some really broad-based keywords (And I mean broad!  think super broad – like “dog” or “moon” when your product was a …

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Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that …

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Media Career Opp: Data Analyst

Career Opportunity for a Marketing Data Analyst:  Media Two is looking to bring on a data driven team member who wants to not only analyze data, but work directly with clients and their supporting teams to implement the strategies that the data is recommending. The role of data analyst will literally be to own the …

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Digital Media Viewability

Digital media viewability was defined by the IAB was a bad thing or a good thing.  At the time, nobody had any clue – yet 3 years later, ad viewability is still up for debate and the trades have it “breaking news” anytime someone demands more. Obviously, over the years the accountability of traditional media …

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