Media Two Interactive

Seth Hargrave

Google Announces Topics API as FLoCs Fly Away

In the latest move in the privacy wars, Google has announced they’re launching Topics as an alternative for their much-maligned plan to replace third-party cookies with the Federated Learning of Cohorts (FLoC). Where FLoCs proposed using browser data to assign a user to a “cohort”, Topics will instead leverage browsing history to represent a user’s …

Google Announces Topics API as FLoCs Fly Away Read More »

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

Half Truths and Whole Problems – The Challenge of Tracking Conversions Read More »

The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just …

The Definitive Guide to Media Jargon – Part 2: Math Behind the Media Read More »

Scroll to Top