Media Two is now a Premier Google Partner…but what does that even mean?
Premier Partner status is given to the top 3% of media agencies within Google Ads, but not many people know what that truly means.
Google Ads Partner Program: What it is and why it’s pointless
The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable enough with an agency’s process to form a partnership. In that vetting process, two questions always come up: How do you bill, and are you a Google Partner in Google …
Google Ads Partner Program: What it is and why it’s pointless Read More »
Google’s Annual Sales Pitch
Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …
How Does Your Agency Staff Your Account?
I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …
Is Your Agency Profiting Off Click Fraud Credits?
• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice? If you answered “no” to the second question, …
Is Your Agency Profiting Off Click Fraud Credits? Read More »
Apple is about to crush your remarketing dreams.
If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. …
Apple is about to crush your remarketing dreams. Read More »
