Case Study: Civic Federal Credit Union
Tracking the Impact of Brand Awareness on Conversions
About
- Civic Federal Credit Union is a digital-first credit union open to employees and retirees of local government, their family members, and volunteers who service local government in North Carolina.
Challenge
- Generate awareness with prospective members and the larger community.
- Drive users successfully through the marketing funnel and increase the number of accounts opened.
Approach
- Maximized the impact of the budget by focusing on tactics that originate brand awareness and maximize conversions.
- Built frequency with social and digital display.
- Leveraged paid search to convert users.
Results
0
%
Increase YoY in submitted applications during Q1.
0
%
Increase YoY in organic and direct traffic during Q1, highlighting the impact of increased brand presence.
0
%
Boost in organic and direct traffic conversion rates.
