Case Study: Civic Federal Credit Union
Tracking the Impact of Brand Awareness on Conversions
About
- Civic Federal Credit Union is a digital-first credit union open to employees and retirees of local government, their family members, and volunteers who service local government in North Carolina.
Challenge
- Bring users successfully through the marketing funnel by building brand awareness and increasing the number of account opens.
Approach
- Maximized the impact of the campaign's budget by emphasizing a media mix that focused on originating brand awareness and maximizing conversion tactics. Chosen media tactics included paid search, social, and digital display to build frequency and convert users.
Results
0
%
increase YoY in submitted applications during Q1.
0
%
increase YoY in organic and direct traffic during Q1, highlighting the impact of increased brand presence.
0
%
boost in organic and direct traffic conversion rates.
