Leveraging Google Shopping to Drive Online and In-Store Sales
Nebraska Furniture Mart (NFM) is a home furnishings store with over a million square feet of showrooms across the midwest and Texas as well as a large e-commerce presence. NFM offers a massive selection of furniture, appliances, electronics, flooring, and beyond to help furnish homes.
Track the impact of Google Shopping campaigns across both online and in-store shopping using conversion data.
Improve return on ad spend by properly tracking both revenue and foot traffic instead of conversion volume alone.
Centralized conversion tracking in an ad server to properly audit data and analyze media performance within the context of a marketing funnel.
Optimized reporting to emphasize revenue and return on ad spend rather than being limited to cost per acquisition only.
Reorganized shopping campaigns by hierarchy so that ad spend was not lost on products with low cart value or low ROAS.
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