CASE STUDY: Sonoco
B2B Lead Generation for New Products
About
- Sonoco is a global provider of consumer packaging, industrial products, protective solutions, and display packaging services. Packaging solutions cover a variety of industries and many of the world’s most recognized brands, serving customers in 85 nations.
Challenge
- Create and broaden awareness of a new eco-friendly paper packaging solution for products like coffee, snacks, and dry foods.
- Generate leads for the Sonoco sales team resulting in tangible opportunities to provide CPG brands with both products and services.
- Support the overall product launch with supplemental marketing through unique and custom ad placement.
Approach
- Implemented a phased launch approach, beginning with a soft launch to build scale as we reached the official product launch date.
- Strategized with trade publications to develop custom native advertising solutions, allowing Sonoco to broaden the advertising message for a greater impact on our target audiences.
- Leveraged the first-party data collected through the soft launch and native placements to scale remarketing efforts prior to launch.
- Scaled awareness during launch to quickly support additional traffic to the website.
Results
lift in lead volume during the week prior to the trade show.
0
%
lift in daily click volume during the trade show.
0
%
