Sonoco is a global provider of consumer packaging, industrial products, protective solutions, and display packaging services. Packaging solutions cover a variety of industries and many of the world’s most recognized brands, serving customers in 85 nations.
Create and broaden awareness of a new eco-friendly paper packaging solution for products like coffee, snacks, and dry foods.
Generate leads for the Sonoco sales team resulting in tangible opportunities to provide CPG brands with both products and services.
Support the overall product launch with supplemental marketing through unique and custom ad placement.
Implemented a phased launch approach, beginning with a soft launch to build scale as we reached the official product launch date.
Strategized with trade publications to develop custom native advertising solutions, allowing Sonoco to broaden the advertising message for a greater impact on our target audiences.
Leveraged the first-party data collected through the soft launch and native placements to scale remarketing efforts prior to launch.
Scaled awareness during launch to quickly support additional traffic to the website.
lift in lead volume during the week prior to the trade show.
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