Using Google Betas to Deliver Lifts in Lead Volume
The University of North Carolina Kenan-Flagler Business School’s Master of Accounting program offers graduate-level degrees in Accounting in both on-campus and online formats. The program is consistently ranked highly by reputable sources such as US News and LinkedIn.
Increase lead volume from users interested in pursuing a Master of Accounting degree with media tactics beyond the existing search and display campaigns.
Increase efficiency (Cost Per Lead).
Launched a Google Ads Discovery campaign with a lead form extension (in beta) to expand reach and frequency, increase placements, and ultimately generate more leads.
Monitored campaign costs to ensure that, at minimum, collected leads were as efficient as existing media tactics like paid search.
Collected new leads at regular intervals and delivered them to the client for implementation in their CRM.
more leads YoY
lower CPL YoY.
Leveraging the data and learnings from the Google Discovery lead extension beta test, we’ve successfully deployed this tactic to numerous other client campaigns.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.