There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
I’ve noticed a clear trend in RFPs over the last year: compensation mandates. Not suggestions or preferences, but rather mandates. Most commonly: hourly only. I
Let’s start with a basic understanding that monetization of platforms is a given in the digital world. With ChatGPT’s rollout of paid ads in the
I have a rant to go on. There’s no word that makes an advertising executive’s eye twitch faster than “quick.” Not budget cuts. Not last-minute
Earlier this month, I had the privilege of joining the MediaPost Data & Programmatic Insider Summit in Lake Tahoe. As part of the event, I
From August 20–23, 2025, we had the chance to join peers, partners, and sponsors at MediaPost’s Programmatic & Data Insider Summit in beautiful Lake Tahoe.
