There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
For decades, creative and media have usually lived in completely separate worlds. Optimization meant managing A/B and multivariate tests over days or weeks, and usually
From August 20–23, 2025, we had the chance to join peers, partners, and sponsors at MediaPost’s Programmatic & Data Insider Summit in beautiful Lake Tahoe.
The media buying landscape is evolving fast—and once again, we’re seeing the rise of a new force poised to make a significant impact: artificial intelligence.
Nearly five years have passed since the pandemic hurled agency life into a new dimension. What was once a predictable, office-centric career path has evolved
In late February 2020, I attended what would be my last in-person event before the COVID shutdown – LiveRamp’s RampUp San Francisco 2020. The theme
