I get the question all the time. “Aren’t we just bidding against ourselves?” Redundancy across technology and media platforms used by agencies or brands is
In the latest move in the privacy wars, Google has announced they’re launching Topics as an alternative for their much-maligned plan to replace third-party cookies
Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco.
The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
I was reading a MediaPost article last week about a robot being developed by Ford that will walk packages up to the front door, which
Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”. The announcement
