Why Experience Matters in the Age of Data-Driven Marketing
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
In late February 2020, I attended what would be my last in-person event before the COVID shutdown – LiveRamp’s RampUp San Francisco 2020. The theme
Ah, the Super Bowl – a time when the world of sports collides headfirst with the galaxy of advertising, creating a supernova of entertainment, excitement,
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
Google recently announced the coming upgrade regarding Google Ads Discovery campaigns, soon to be known as Demand Gen campaigns. And like you, we’re not terribly
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of