There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
For decades, creative and media have usually lived in completely separate worlds. Optimization meant managing A/B and multivariate tests over days or weeks, and usually
Earlier this month, I had the privilege of joining the MediaPost Data & Programmatic Insider Summit in Lake Tahoe. As part of the event, I
From August 20–23, 2025, we had the chance to join peers, partners, and sponsors at MediaPost’s Programmatic & Data Insider Summit in beautiful Lake Tahoe.
The media buying landscape is evolving fast—and once again, we’re seeing the rise of a new force poised to make a significant impact: artificial intelligence.
Digital Out-of-Home (DOOH) advertising has transformed significantly from billboards along the highway to interactive, real-time displays. The shift from traditional Out-of-Home (OOH) to DOOH has
