Media Buying

More Distrust in TV Ratings and an Increased Need for Unified Measurement

Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation; however, last week they announced that they did in fact decide to suspend accreditation for both Nielsen’s National and local ratings services. This announcement comes after the MRC determined Nielsen …

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RampUp San Francisco 2020: Here’s Our Takeaways

1 Comment / Media Buying, Technology / By Kelli Hashimoto

Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco. We found that the RampUp conference brings together real marketing technology thought leadership from brands, agencies, publishers and technology partners on topics that matter. Most of this year’s conversations centered …

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Political Campaigns in the Digital Age

1 Comment / Media Buying / By Heather Morrison

Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s Presidential election season and that can only mean one thing. Political ads galore! We will mute the TV, turn down the radio, look the other way as we pass a …

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What Bidding Strategy Should You Use? Manual or Smart Bidding?

1 Comment / Media Buying, Search / By Lily Johnson

There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain control and do the hard work yourself by choosing manual CPC OR select one of Google’s automated bidding strategies? We’ll provide the know-how on both and let you make a …

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Top Reasons To Bid On Your Brand Name In Paid Search

1 Comment / Media Buying, Search / By David Shaw

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I come up organically in the first position?” For some, this strategy seems like a waste of ad spend that “doubles up” on SEO efforts. In reality, bidding on your brand …

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Demand-Side Platforms Versus Google Display Network

2 Comments / Media Buying / By Melissa Ilardi

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using a demand side platform (DSP). The Google Display Network is just that, a network. Though making up for a large portion of the inventory, DSPs still have a much greater …

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The Programmatic Display Landscape Simplified

1 Comment / Media Buying / By Christina Ortiz

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by 2021 almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. To have a better understanding of how programmatic works and why it’s become increasingly …

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Google’s Annual Sales Pitch

1 Comment / Media, Media Buying, Search, Uncategorized / By Trey Dickert

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …

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How Does Your Agency Staff Your Account?

1 Comment / Media, Media Buying, Media Planning / By Trey Dickert

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …

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Spoiler Alert: Media Industry Lacking Training

5 Comments / Media, Media Buying, Media Planning / By Michael Hubbard

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”. Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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919.553.1246

More Distrust in TV Ratings and an Increased Need for Unified Measurement

RampUp San Francisco 2020: Here’s Our Takeaways

Political Campaigns in the Digital Age

What Bidding Strategy Should You Use? Manual or Smart Bidding?

Top Reasons To Bid On Your Brand Name In Paid Search

Demand-Side Platforms Versus Google Display Network

The Programmatic Display Landscape Simplified

Google’s Annual Sales Pitch

How Does Your Agency Staff Your Account?

Spoiler Alert: Media Industry Lacking Training

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