Media
The Ripple Effect: Did Google’s Bid Manipulation Impact Inflation?
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
Seth Hargrave
September 21, 2023
Media Buying
Get Ready For More Automation: Google Demand Gen Campaigns
Google recently announced the coming upgrade regarding Google Ads Discovery campaigns, soon to be known as Demand Gen campaigns. And like you, we’re not terribly
David Shaw
August 31, 2023
Media
Recap: The Digiday Media Buying Summit in NOLA
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Noyah King
March 14, 2023
Media Buying
The Best and Worst Commercials of Super Bowl LVII – A Media Buyer’s Perspective
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Seth Hargrave
February 13, 2023
Media
Higher Education – Key Trends to Expect in 2023
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
Seth Hargrave
January 31, 2023
Media Buying
Retail Trends for Black Friday: What Prime Day Tells Us
It’s that time of year again—time to start planning your Black Friday shopping spree! Retailers have already started releasing information about this year’s deals, and
Seth Hargrave
September 8, 2022
Media Two In the News
November 10, 2023 |
Mark Stenberg
August 4, 2023 |
Kayleigh Barber
July 11, 2023 |
Mark Stenberg
May 9, 2023 |
Kayleigh Barber
