Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco. We found that the RampUp conference brings together real marketing technology thought leadership from brands, agencies, publishers and technology partners on topics that matter. Most of this year’s conversations centered …
Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s Presidential election season and that can only mean one thing. Political ads galore! We will mute the TV, turn down the radio, look the other way as we pass a …
There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain control and do the hard work yourself by choosing manual CPC OR select one of Google’s automated bidding strategies? We’ll provide the know-how on both and let you make a …
What Bidding Strategy Should You Use? Manual or Smart Bidding? Read More »
At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I come up organically in the first position?” For some, this strategy seems like a waste of ad spend that “doubles up” on SEO efforts. In reality, bidding on your brand …
Top Reasons To Bid On Your Brand Name In Paid Search Read More »
A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using a demand side platform (DSP). The Google Display Network is just that, a network. Though making up for a large portion of the inventory, DSPs still have a much greater …
Demand-Side Platforms Versus Google Display Network Read More »
Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by 2021 almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. To have a better understanding of how programmatic works and why it’s become increasingly …
Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …
I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …
According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”. Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …
Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”. The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to …
What Does Unified First Price Auction Mean to a Marketer? Read More »
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