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Category: Analytics

Analytics

It’s Time to Transition to GA4

The time to switch from Universal Analytics to GA4 in Google Analytics is now. The transition date might not be for at least another year, but that doesn’t mean you should wait. Here’s what we know.

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Analytics

Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was

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