Analytics
Google Analytics 4: Unveiling the Best and Worst Features
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
Seth Hargrave
June 8, 2023
Analytics
It’s Time to Transition to GA4
The time to switch from Universal Analytics to GA4 in Google Analytics is now. The transition date might not be for at least another year, but that doesn’t mean you should wait. Here’s what we know.
Kelli Hashimoto
June 13, 2022
Analytics
Effectively Utilizing Your 1st Party Data
As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists?
Cassie Lawlor
November 11, 2019
Analytics
Half Truths and Whole Problems – The Challenge of Tracking Conversions
The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
Seth Hargrave
October 14, 2019
Analytics
Know Your Damn Role
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Seth Hargrave
August 30, 2017
Analytics
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Seth Hargrave
July 19, 2017
Media Two In the News
May 9, 2023 |
Kayleigh Barber
April 25, 2023 |
Kayleigh Barber
April 13, 2023 |
Kayleigh Barber
March 9, 2023 |
Kayleigh Barber
February 1, 2023 |
Kayleigh Barber
