We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
The time to switch from Universal Analytics to GA4 in Google Analytics is now. The transition date might not be for at least another year, but that doesn’t mean you should wait. Here’s what we know.
As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists?
The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
