Analytics
Effectively Utilizing Your 1st Party Data
As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists?
Cassie Lawlor
November 11, 2019
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Analytics
Half Truths and Whole Problems – The Challenge of Tracking Conversions
The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
Seth Hargrave
October 14, 2019
Analytics
Know Your Damn Role
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Seth Hargrave
August 30, 2017
Analytics
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Seth Hargrave
July 19, 2017
Analytics
The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo
Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
Seth Hargrave
July 18, 2017
Analytics
Here’s What’s Wrong with Google Attribution
A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles.
Trey Dickert
June 1, 2017
