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What Bidding Strategy Should You Use? Manual or Smart Bidding?

There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain control and do the hard work yourself by choosing manual CPC OR select one of Google’s automated bidding strategies?   We’ll provide the know-how on both and let you make a …

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Google Ads Partner Program: What it is and why it’s pointless

The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable enough with an agency’s process to form a partnership. In that vetting process, two questions always come up: How do you bill, and are you a Google Partner in Google …

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Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I come up organically in the first position?”  For some, this strategy seems like a waste of ad spend that “doubles up” on SEO efforts. In reality, bidding on your brand …

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Google’s Annual Sales Pitch

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …

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Auto Campaign Updates By Google

To some, the thought of Google automatically managing their ad campaigns may sound like a dream come true… No more work to do, no more optimizations, no more understanding AI – just pure excellence from Google and their dedicated strategists. Well, I have a little different take on the topic… Let’s begin with the recent …

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Is Your Agency Profiting Off Click Fraud Credits?

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice?   If you answered “no” to the second question, …

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Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, it was really just testing brand keywords, product-based keywords, some really broad-based keywords (And I mean broad!  think super broad – like “dog” or “moon” when your product was a …

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An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas …

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Voice Activated Search

As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid search campaigns to ensure that our campaign structures are updated and we aren’t missing opportunities. For the most part, we aren’t talking about major algorithm changes by Google, but we …

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Here’s What’s Wrong with Google Attribution

A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles. Their attribution prayers have finally been answered. On the other hand, in our office eyes rolled, laughs were stifled and chairs emptied with the announcement. Yes, the integration between DoubleClick …

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