There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
Almost two years ago, we wrote about changes to Google Ads Demand Generation campaigns that increased advertiser reliance on automation and artificial intelligence without the
In the ever-evolving world of digital marketing, a quiet revolution is reshaping how users discover brands and interact with information: the rise of the zero-click
There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP.
We recently called out Microsoft’s lack of transparency in specific aspects of their search advertising. Now we’re taking Google to task for their shortcomings and
Here at Media Two, we take pride in being constructive critics of the advertising industry. And over the last year, we have plenty of reason
