There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP.
We recently called out Microsoft’s lack of transparency in specific aspects of their search advertising. Now we’re taking Google to task for their shortcomings and
Here at Media Two, we take pride in being constructive critics of the advertising industry. And over the last year, we have plenty of reason
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
What goes around comes around. And so it is with search. With artificial intelligence being deemed a “Google killer”, it is hard to remember how
