Media Two Interactive

Media

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

Half Truths and Whole Problems – The Challenge of Tracking Conversions Read More »

How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …

How Does Your Agency Staff Your Account? Read More »

Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

Spoiler Alert: Media Industry Lacking Training Read More »

The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world.  It was a gateway beyond our little bubble of seclusion.  Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …

The Morning Paper Read More »

Scroll to Top