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More Distrust in TV Ratings and an Increased Need for Unified Measurement

Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation; however, last week they announced that they did in fact decide to suspend accreditation for both Nielsen’s National and local ratings services. This announcement comes after the MRC determined  Nielsen …

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Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

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How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …

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Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world.  It was a gateway beyond our little bubble of seclusion.  Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …

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