Media

More Distrust in TV Ratings and an Increased Need for Unified Measurement

Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation; however, last week they announced that they did in fact decide to suspend accreditation for both Nielsen’s National and local ratings services. This announcement comes after the MRC determined Nielsen …

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Half Truths and Whole Problems – The Challenge of Tracking Conversions

1 Comment / Analytics, Attribution, Media, Technology / By Seth Hargrave

The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital. If …

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Google’s Annual Sales Pitch

1 Comment / Media, Media Buying, Search, Uncategorized / By Trey Dickert

Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …

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How Does Your Agency Staff Your Account?

1 Comment / Media, Media Buying, Media Planning / By Trey Dickert

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …

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Spoiler Alert: Media Industry Lacking Training

5 Comments / Media, Media Buying, Media Planning / By Michael Hubbard

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”. Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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Is Your Agency Profiting Off Click Fraud Credits?

1 Comment / Media, Media Buying, Search / By Trey Dickert

• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice? If you answered “no” to the second question, …

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The Morning Paper

1 Comment / Media / By Heather Morrison

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world. It was a gateway beyond our little bubble of seclusion. Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …

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iMedia Agency Summit Takeaways

1 Comment / Media / By Charlotte Mercer

Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. Here are a few takeaways from the summit: “Be the thing, not the thing that sells the thing.” This is a pearl of wisdom from Andrew Essex’s book, The End of …

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Optimize Shmoptimize

1 Comment / Media, Media Buying / By Melissa Ilardi

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital …

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Know Your Damn Role

9 Comments / Analytics, Attribution, Media, Media Buying, Media Planning / By Seth Hargrave

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out …

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919.553.1246

More Distrust in TV Ratings and an Increased Need for Unified Measurement

Half Truths and Whole Problems – The Challenge of Tracking Conversions

Google’s Annual Sales Pitch

How Does Your Agency Staff Your Account?

Spoiler Alert: Media Industry Lacking Training

Is Your Agency Profiting Off Click Fraud Credits?

The Morning Paper

iMedia Agency Summit Takeaways

Optimize Shmoptimize

Know Your Damn Role

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