The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital. If …
Half Truths and Whole Problems – The Challenge of Tracking Conversions Read More »
Last week, Google hosted its annual Google Marketing Live where marketers from around the globe flock to the search capital of the world at Summit View to hear the latest sales pitch. I don’t call it an announcement because it’s a sales pitch. A pitch to get marketers to hop on the bandwagon and rely …
I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …
According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”. Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …
• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running Google Display Network campaigns? • Does the monthly spend in the AdWords UI equal the same spend on your agency invoice? If you answered “no” to the second question, …
Is Your Agency Profiting Off Click Fraud Credits? Read More »
I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world. It was a gateway beyond our little bubble of seclusion. Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …
Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. Here are a few takeaways from the summit: “Be the thing, not the thing that sells the thing.” This is a pearl of wisdom from Andrew Essex’s book, The End of …
“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital …
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out …
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet 3 years later, ad viewability is still up for debate and the trades have it “breaking news” anytime someone demands more. Obviously, over the years the accountability of traditional media …
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