Media Two Interactive

Media Planning

How Does Your Agency Staff Your Account?

I was scrolling through the black hole known as my Instagram feed and stumbled across this video: [youtube https://www.youtube.com/watch?v=s5f8hjzxmkA&w=560&h=315] It struck a chord. Three professional athletes with decades of experience in the same sport, thousands of practice hours and hundreds of miles ran against 100 kids. Nevermind the volume, it’s certainly cheaper to pay the …

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Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out …

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The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just …

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The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo

Note:  This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We can probably all agree that in today’s world we live in a constant state of information overload.  Every time you turn around old Mr. Webster has found something new to …

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4 Reasons to Ditch Your Traditional Media Mix for Digital

Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of traditional and digital. But your ROI is probably taking a hit because you either don’t have enough digital, or you don’t have any (eek!). If you aren’t sold on digital …

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Five Things You Need to Know About Attribution

Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are unfamiliar, the concept of attribution modeling is actually pretty simple. First, take every single data source you can think of from your marketing mix and centralize it. Second, track conversions against …

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5 Ways Your Agency is Failing You

You may have noticed already but many advertising agencies are failing their clients – failing to adequately prepare CMOs for the board room by failing to tell the story of what their marketing is actually doing to sell products and services. Agencies live in the data. Or at least they should, and there’s no key …

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Outsourcing Your Media Buying

Imagine if all of your strategies, ideas and thoughts were able to be vetted and acted upon. Better yet, imagine the sense of accomplishment you’d have from taking an idea from your head all the way to production. Part of your role as a marketer is to lead the strategic vision of your company, yet …

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Me and My (Digital) Shadow

You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in your shopping cart, but never quite got up the nerve to actually purchase? It seems to have a life of its own now and tails you like an orphan-puppy begging …

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