There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
From August 20–23, 2025, we had the chance to join peers, partners, and sponsors at MediaPost’s Programmatic & Data Insider Summit in beautiful Lake Tahoe.
Ad fatigue could be killing your ROI. Enter podcasts. We know, we know, “Everyone’s got a podcast.” According to Priori Data, there are over 5
Nearly five years have passed since the pandemic hurled agency life into a new dimension. What was once a predictable, office-centric career path has evolved
As the CEO of a media buying agency, I’ve witnessed firsthand the seismic shifts in our industry resulting from mergers and acquisitions. In the last
In the agency world, things move quickly. Today’s news is old by lunch, and the best and latest ideas were often tried six months ago.
