The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
If you haven’t noticed yet, we love attribution. And by attribution, I mean a real multi-touch attribution platform that allows you to connect all channels
A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles.
With the first weekend of the NCAA men’s basketball tournament in the books, you may be ready to burn your bracket or are enjoying your
