Media Two Interactive

Attribution

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

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Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out …

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Understanding the Customer Journey

If you haven’t noticed yet, we love attribution. And by attribution, I mean a real multi-touch attribution platform that allows you to connect all channels of your marketing efforts. Check out our Attribution 101 post for additional explanations. Recently, someone told me that they didn’t believe multi-touch attribution has proven successful for the retail vertical. …

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Here’s What’s Wrong with Google Attribution

A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles. Their attribution prayers have finally been answered. On the other hand, in our office eyes rolled, laughs were stifled and chairs emptied with the announcement. Yes, the integration between DoubleClick …

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Media Madness

With the first weekend of the NCAA men’s basketball tournament in the books, you may be ready to burn your bracket or are enjoying your bragging rights – at least until next weekend. March Madness makes for a lot of fun around the water cooler and the best part is that you don’t have to …

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