There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
For decades, creative and media have usually lived in completely separate worlds. Optimization meant managing A/B and multivariate tests over days or weeks, and usually
Earlier this month, I had the privilege of joining the MediaPost Data & Programmatic Insider Summit in Lake Tahoe. As part of the event, I
From August 20–23, 2025, we had the chance to join peers, partners, and sponsors at MediaPost’s Programmatic & Data Insider Summit in beautiful Lake Tahoe.
Ad fatigue could be killing your ROI. Enter podcasts. We know, we know, “Everyone’s got a podcast.” According to Priori Data, there are over 5
There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP.
