Do the Right Thing
Earth Day and the M2 Sustainability Journey
This Earth Day marks five years since Media Two made a commitment to carbon neutrality. As a way to pay it forward, I’m sharing our
Seth Hargrave
April 22, 2026
Agency Trends
Focus & Intentionality – How Life Lessons Make Better Media Buys
There’s a concept we live by in media: reach and frequency. We know there’s a point where more impressions don’t just stop helping—they start hurting.
Melissa Ilardi
April 2, 2026
Media Buying
Why Dynamic Creative Optimization Should be a Non-Negotiable in Your Digital Media Buying
For decades, creative and media have usually lived in completely separate worlds. Optimization meant managing A/B and multivariate tests over days or weeks, and usually
Seth Hargrave
March 24, 2026
Agency Trends
The Danger of Letting Compensation Become the Strategy
I’ve noticed a clear trend in RFPs over the last year: compensation mandates. Not suggestions or preferences, but rather mandates. Most commonly: hourly only. I
Seth Hargrave
March 3, 2026
Agency Trends
Ads in AI Are One Thing. Digital Ghosts Are Another.
Let’s start with a basic understanding that monetization of platforms is a given in the digital world. With ChatGPT’s rollout of paid ads in the
Seth Hargrave
February 18, 2026
Agency Trends
“Quick” Is the Most Dangerous Word in Advertising
I have a rant to go on. There’s no word that makes an advertising executive’s eye twitch faster than “quick.” Not budget cuts. Not last-minute
Seth Hargrave
February 6, 2026
Media Two In the News
May 12, 2026 |
Forbes.com
January 26, 2026 |
Mark Stenberg
