Media Two Interactive

Media Planning

Media Madness

With the first weekend of the NCAA men’s basketball tournament in the books, you may be ready to burn your bracket or are enjoying your bragging rights – at least until next weekend. March Madness makes for a lot of fun around the water cooler and the best part is that you don’t have to …

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Attribution 101 – What the heck are we talking about?

Most of us have heard the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s been over a hundred years since those words were first uttered, yet for some reason the advertising industry still struggles with the same familiar challenge. For the …

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What’s the Deal With Outstream Video?

Outstream video, in-content video, native video.. different names describing the same thing! Let’s call it outstream video for today. Outstream is a video format that is embedded within content rather than instream formats such as pre-roll.. meaning that a user does not need to be watching video content in order to view the ad. The …

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